Search engines that sell advertising (such as Google Adwords) want you to succeed—sort of. They make money from your advertising dollar and don’t make a dime on the sales you generate. In fact, they really don’t care if you ever generate a single sale … they are making their money thru clicks. Each new visitor that arrives at your site puts more money in the search engines pocket.
But what about putting money into your pocket?
The fact is, it’s not only the search engines that take advantage of you this way. Many online paid search management companies are paid the same way. They charge a percentage of what you spend with the search engines. It only makes sense that each month they recommend you spend more and base their decisions on your “CTR” (Click Thru Rate). They justify a high CTR as a means to ask you to spend more when in fact, CTR alone will not put any money in your pocket — it does just the opposite.
Making decisions based on CTR alone will often end up costing you more money than you are making from the effort. Listening to others that base their decisions on this will hurt you even more.
Ecommerce Amplifier can help you get out of this nightmarish rut and help you win the search battle once and for all. As a member, you’ll discover one technique used to ensure outrageous ROIs and returns on any ppc advertising—no matter the engine.
Once you’ve mastered this technique, you’ll never lose another dime with online advertising again. The trick is analyzing the right numbers with the right formulas. Knowing this information will put you a long way ahead of your competition and ensure each dime you spend on advertising delivers the maximum amount of sales.